Hani A Pawar

Digital Acquisition and Growth Specialist

ACE Money Transfer • Temps plein

Nov 2024 - Nov 2025 • 1 yr

Led end-to-end multi-channel user acquisition for ACE’s global remittance app across Facebook Ads, TikTok Ads, Google Ads, Apple Search Ads, and Email Marketing. Drive growth metrics including app installs, sign-ups, and first transactions while sustaining a CPI of £3.00, CPS of £6.00, and a CAC of £10.00. Architect platform-specific strategies, optimize conversion funnels, localized ad creation, and translate complex cross-market data into actionable growth insights. Manage campaigns across 29 sending countries and 100+ receiving countries, ensuring market-specific targeting, budget allocation, and creative adaptation. Viral Referral Program: Designed and launched the Invite-a-Friend referral initiative, generating 25,000+ conversions in a single month - the highest in ACE’s history. Leveraged in-app, email, and paid ads to maximize organic virality and acquisition efficiency. Strategic Joint Campaign with IME Nepal: Led the campaign from trend analysis to execution, defining country-wise budget splits and platform-specific ad allocations. Managed three primary growth channels — Performance Marketing, Loyalty Program, and Organic — to hit aggressive MoM targets of 45,293 → 49,822 → 55,801 transactions starting from 32,000, requiring +42% growth, achieved through acquisition pushes and retention of dormant and zero-transaction customers. Complex Multi-Market Data Analysis: Analyzed performance data across 2,800+ sending-to-receiving country pairs, evaluating acquisition vs. retargeting contributions per platform (Meta, Google, TikTok, Apple Search Ads, Email, In-App Marketing) to optimize spend and maximize ROI. Hard Skills: Paid Ads Strategy, Facebook Ads, Google Ads, TikTok Ads, Apple Search Ads, Email Marketing, Data Analysis, CAC Optimization, Funnel Optimization, GA4, GTM, Conversion Tracking, Performance Reporting, Cross-Market Campaign Management. Vertical: FinTech Region: UK, Europe, Canada, Australia