Sim Parmar

Founder

Adstack • Temps plein

Jul 2023 - Present • 2 yrs 11 mos

Founded and operate a performance marketing agency focused on building profitable acquisition systems through Google Ads and Meta Ads. Work directly with businesses to design and manage paid advertising strategies that generate qualified leads, sales, and measurable return on ad spend. Responsible for full campaign lifecycle including account audits, keyword and audience strategy, campaign architecture, conversion tracking implementation, creative direction, and ongoing optimization. Campaigns are structured around buyer intent and funnel stages to maximize revenue while controlling acquisition costs. Implemented tracking infrastructure using GA4, Google Tag Manager, call tracking, and Meta conversion APIs to ensure accurate attribution and data-driven optimization. Managed campaigns across multiple industries including ecommerce, home services, coaching, and local service businesses. Focused on scaling profitable campaigns, reducing cost per acquisition, and turning paid traffic into predictable revenue channels. Also responsible for client strategy, performance reporting, and long-term growth planning to help businesses scale advertising without sacrificing profitability.

Field Engineer

TC Energy • Temps plein

Feb 2021 - Aug 2023 • 2 yrs 6 mos

Worked closely with project managers to track and report progress against the work execution plan, including identifying and resolving issues that impacted progress. • Maintained accurate records of project progress, equipment usage, and personnel resources. • Monitored pipeline construction activities to ensure compliance with safety and regulatory requirements, including identifying and resolving issues related to environmental protection, safety, and security. • Managed daily office operations, emergency crew member transportation, field equipment requests, and maintenance when necessary.

Freelancer Google and Meta Ads

Self-Employed • Freelance

Apr 2017 - Jul 2023 • 6 yrs 3 mos

Managed paid acquisition campaigns across Google Ads and Meta (Facebook & Instagram) for service businesses and ecommerce brands. Responsible for full campaign lifecycle including account audits, strategy development, campaign builds, conversion tracking setup, and ongoing optimization focused on revenue and cost efficiency. Built search, shopping, performance max, and retargeting campaigns designed to capture high-intent traffic and convert it into qualified leads or purchases. Structured Meta campaigns across cold, warm, and retargeting audiences with systematic creative testing to identify profitable hooks and scale winning ads. Implemented tracking infrastructure using GA4, Google Tag Manager, Meta Pixel, and conversion APIs to ensure accurate attribution and optimization decisions based on real revenue data. Regularly analyzed search terms, audience performance, and creative results to eliminate wasted spend and improve return on ad spend. Campaign optimizations included bid strategy adjustments, keyword refinement, geographic targeting improvements, and funnel restructuring. Worked with clients across ecommerce, home services, coaching, and local businesses to turn paid traffic into predictable revenue channels while maintaining profitable acquisition costs.