Haper Miles

Email Copywriter | Account Activation & First Purchase Series

May 2025 - Present • 1 yr 4 mos

Wrote strategic email sequences targeting account-created users who had not yet made a purchase, crafting warm, engaging, and conversion-focused copy that nudged cold audiences toward their first transaction without feeling pushy or salesy. Understood that this audience was different from abandoned cart users — they had shown interest by signing up but needed the right message at the right moment to take the next step with confidence. Responsibilities included developing multi-email activation sequences with a clear momentum-building arc, writing copy that reminded users why they signed up, communicated product value in a natural and compelling way, and guided readers toward their first purchase through genuine connection rather than pressure tactics. Key contributions: ✅ Wrote 2–3 email activation sequences specifically designed for account-only audiences, building a natural progression from warm welcome to confident first-purchase nudge ✅ Crafted copy that spoke directly to the user's original intent — reminding them of the value they were drawn to when they first signed up and making it easy to take the next step ✅ Developed messaging that balanced friendliness with purpose, keeping the tone conversational and brand-aligned while consistently moving readers closer to conversion ✅ Structured each email series with a clear narrative arc — awareness, value reinforcement, and gentle call to action — ensuring momentum built naturally across every touchpoint

MailChimp Expert | BrandWave Marketing

May 2023 - Present • 3 yrs 4 mos

At BrandWave Marketing, I utilized MailChimp to design visually appealing, mobile-responsive email templates and managed end-to-end campaign execution. Through targeted list-building strategies and engaging email content, I grew the company’s email subscriber list by 20%. I also introduced metrics tracking and reporting to measure campaign performance and refine strategies.

Email Marketing & Automation Specialist | MailerLite & HubSpot Campaign Management

Feb 2022 - Jan 2025 • 2 yrs 11 mos

Managed end-to-end email marketing campaigns using MailerLite and HubSpot for a multi-location tax services business operating across Canada and the USA, overseeing everemailything from contact organization and list hygiene to campaign strategy, automation setup, and ongoing marketing improvements. Brought structure and clarity to a previously disorganized MailerLite account, implementing better systems and smarter workflows that improved deliverability, engagement, and overall marketing effectiveness. Responsibilities included auditing and reorganizing existing contact lists exported from HubSpot, building and optimizing automation sequences, developing tax-season-aware campaign strategies aligned with key deadlines and regulatory updates, and recommending ongoing improvements to strengthen the client's overall email marketing operation. Key contributions: ✅ Audited and reorganized a previously disorganized MailerLite account — cleaning up contact lists, fixing segmentation issues, and implementing a cleaner, more scalable structure for ongoing campaigns ✅ Managed contact exports from HubSpot and ensured smooth, accurate migration and organization within MailerLite for both Canadian and American audiences ✅ Developed and executed tax-deadline-aware email campaigns that kept clients informed on important dates, tax law updates, and key announcements in a timely and professional manner ✅ Recommended and implemented marketing automation improvements that streamlined the overall campaign process, reduced manual effort, and ensured consistent, on-brand communication across all touchpoints