Harol Paramo

Senior AI Marketing Consultant & Video Strategist

Freelancer • Indépendant

Sep 2022 - Present • 3 yrs 8 mos

As a Senior Digital Strategist and AI Consultant, I specialize in merging high-performance marketing with artificial intelligence to scale content production and ad performance. AI Video Production for Ads: - Produced 90+ high-converting video ads using Generative AI tools like Runway, Leonardo AI, and Sora. - Integrated voice synthesis (ElevenLabs) and AI-generated scripts to create professional audio-visual assets faster than traditional production. - Focused on creating "scroll-stopping" visuals specifically for Facebook and Instagram Ads. Marketing Automation & Workflows: - Designed custom automation systems using n8n and Python to streamline marketing tasks and data reporting. - Created 200+ Custom GPTs to automate copywriting, research, and customer interaction processes. Strategy & Ad Performance: - Applied "Vibe Coding" and Neuromarketing principles to align AI-generated content with human psychology. - Used data-driven insights to optimize creative variations for paid media campaigns.

CEO and Founder

Neuromarketing y tecnología • Temps plein

May 2014 - Aug 2021 • 7 yrs 3 mos

I founded and led a digital marketing agency with a 9-person team, delivering end-to-end solutions for B2B and B2C clients: paid media, web design, SEO, email marketing, and analytics. Paid Media and Campaign Management Managed multi-platform ad campaigns on Google Ads and Meta Ads - Created 1,000+ ad variations across 50+ Facebook Ads campaigns - Achieved ROAS consistently above 2 - Implemented performance tracking using Google Tag Manager, Google Analytics, and Looker Studio - Executed A/B testing to optimize conversion rates Lead and Demand Generation - Engineered value propositions based on customer awareness levels - Launched growth marketing campaigns aligned with product marketing and customer lifecycle objectives - Built 50+ landing pages optimized for conversion Automation and Funnel Optimization - Developed automated workflows using Mailchimp, Manychat, and retargeting platforms - Built scalable sales funnels in HubSpot, ActiveCampaign, and Shopify - Focused on conversion rate optimization and customer retention Content Strategy and Copywriting - Applied consumer psychology principles to craft persuasive messaging - Created copy for email marketing, blogs, social content, and ad campaigns - Published author with 4-star Amazon rating SEO and Web Optimization - Ranked number 1 on Google for 11 competitive keywords - Designed 200+ WordPress landing pages with optimized UX - Improved organic visibility through keyword analysis and technical SEO Analytics and Reporting - Defined performance KPIs and delivered data-driven insights - Created dashboards in Looker Studio for client reporting - Integrated tracking systems to measure and scale campaign performance