HarryBook

TikTok Affiliate Marketing Manager

TikTok • Freelance

Dec 2025 - Present • 8 mos

As a TikTok Affiliate Marketing Manager, I create and manage high-converting promotional campaigns that help businesses, brands, authors, and creators increase product awareness, audience engagement, and online sales through TikTok's rapidly growing affiliate ecosystem. My role combines content strategy, trend analysis, audience research, and performance optimization to maximize campaign effectiveness. I work closely with clients to understand their products, target customers, brand identity, and marketing objectives before developing customized promotional strategies tailored specifically to their niche. These campaigns include content planning, viral video concepts, affiliate marketing strategies, hashtag research, scriptwriting, creative direction, and optimization for TikTok's recommendation algorithm. My responsibilities include identifying emerging trends, analyzing competitor performance, researching audience behavior, creating compelling content calendars, writing persuasive calls-to-action, and developing short-form videos designed to encourage clicks, engagement, and conversions. I also assist clients with campaign planning, affiliate onboarding strategies, and methods for improving long-term organic growth through consistent content production. Performance monitoring plays a significant role in my workflow. I evaluate engagement metrics, watch time, conversion opportunities, and content effectiveness before refining strategies to improve overall campaign performance. My marketing approach prioritizes authentic storytelling and audience trust instead of relying on short-lived promotional tactics. I continuously stay informed about TikTok algorithm updates, platform trends, affiliate opportunities, and digital marketing innovations to ensure every campaign follows current best practices.

Book Marketing Specialist

Digital Marketing Live Course • Indépendant

Apr 2025 - Present • 1 yr 4 mos

As a Book Marketing Specialist, I help authors, publishers, coaches, educators, and self-published writers increase book visibility through strategic digital marketing, BookTok campaigns, Amazon KDP promotion, and audience-focused content strategies. My work focuses on helping books reach the right readers by combining creative storytelling with data-driven marketing techniques that improve discoverability and engagement. I develop customized promotion strategies for fiction, nonfiction, journals, planners, children's books, educational materials, and business publications. Every campaign begins with detailed market research to understand the book's genre, ideal readers, competitors, and current market trends before creating promotional content tailored to maximize visibility across TikTok, Amazon, and other social platforms. My responsibilities include producing engaging BookTok videos, creating viral marketing concepts, writing compelling promotional scripts, researching trending hashtags, optimizing captions, and building campaigns designed to generate organic reach and reader interaction. I also advise clients on launch strategies, audience positioning, author branding, and long-term marketing plans that continue driving attention long after publication. Beyond promotion, I analyze campaign performance and recommend improvements based on engagement metrics, audience behavior, and content performance. My goal is not simply generating views but helping clients establish a recognizable author brand that consistently attracts new readers and builds trust within their niche. Throughout my work, I maintain clear communication, fast turnaround times, and personalized support while adapting every marketing strategy to meet each author's unique objectives. By combining creative content with proven promotional methods.

Amazon KDP Marketing Consultant

Publishing • Temps plein

Jul 2022 - Aug 2024 • 2 yrs 1 mo

As an Amazon KDP Marketing Consultant, I help authors maximize the visibility and commercial potential of their books through comprehensive marketing strategies designed specifically for the Amazon Kindle Direct Publishing ecosystem. I collaborate with independent authors, publishing professionals, entrepreneurs, educators, and content creators to improve discoverability, strengthen branding, and increase long-term sales opportunities. My work begins with comprehensive market analysis, keyword research, competitor evaluation, and audience profiling to identify the most effective promotional direction for each project. Based on these insights, I develop customized marketing plans that combine Amazon optimization with external traffic sources such as TikTok, BookTok, Instagram, and other digital platforms where readers actively discover new books. I assist clients with launch planning, promotional scheduling, audience targeting, content strategy, promotional video development, and organic marketing campaigns that encourage genuine reader engagement. I also provide recommendations on author branding, reader retention strategies, social media positioning, and long-term promotional planning to support sustainable growth beyond initial publication. In addition to campaign planning, I evaluate marketing performance, identify opportunities for optimization, and recommend improvements that strengthen visibility and reader engagement. My objective is to help authors build lasting recognition while creating promotional systems capable of generating continuous traffic and increased sales over time. I remain committed to ongoing professional development by following industry trends, Amazon marketplace updates, digital marketing innovations, and emerging promotional techniques.