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Hayley K
@hayley_kk
Content localisation for the Chinese market EN ZH Scripts and brand content
Chine
Anglais, Chinois
À propos de moi
Hi! I’m Hayley, specialising in content localisation for the Chinese market 🇨🇳
With a background in journalism and experience in MCN content strategy, I help brands adapt their messaging to be clear, engaging, and culturally relevant ✨
Whether you need content localisation, short video scripts, or brand storytelling, I tailor each project to ensure it resonates with Chinese audiences and drives results 📈 I deliver high-quality work that connects with your target market and helps you achieve your business goals 🚀
Compétences
Hayley K
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Traduction
I will localise your content for the chinese market
Scripts vidéo
I will write engaging short video scripts for chinese social media
Portfolio
Expérience professionnelle
Social Media Content Creator&Director
Media Group Hop • Temps plein
Feb 2025 - Dec 2025 • 10 mos
Company: Heifeng Cultural Media Co., Ltd. (It's not the company shown above) Managed two Douyin accounts (Douyin, the Chinese version of TikTok) with over 2 million followers in the beauty and fashion sectors, ensuring consistent weekly content output. Created original scripts tailored to influencers' personas, covering high-traffic topics. Coordinated with filming and post-production teams to ensure high-quality videos and adherence to release schedules. Monitored user feedback to refine content strategies.
Social Media Content Creator & Director
Media-1 • Temps plein
Jan 2022 - May 2023 • 1 yr 4 mos
Company: Langmafeng Education Technology Co., Ltd. (It's not the company shown above) 1. Responsible for copywriting, filming, post-production coordination, and video publishing; independently managed Douyin and Bilibili accounts (Bilibili, the Chinese equivalent of YouTube) within one month. 2. Analysed audience preferences to unify video style, enhance influencer branding, and increase content verticality. 3. Video Performance: Achieved peak viewership of 120,000 for a single Douyin video without paid advertising. 4. Follower Growth: Increased Bilibili followers by 100% within three months, accelerating follower growth by approximately eightfold. 5. Viral Content: Produced two viral videos on Bilibili, each gaining over 140,000 views and ranking in the top 3 for relevant search keywords for two months (previous average views were 200+ per video). 6. Influence Enhancement: Enhanced the brand influence of the Bilibili account, enabling recommended creators to immediately rank within the top 10 for relevant search keywords. 7. Monetisation strategy: Optimised user acquisition by addressing audience pain points, doubling conversions from 120 to 260+, and achieving the highest conversion rate in the account’s history.
