
Zahan
Tracking and Attribution Expert, GA4, GTM, Meta CAPI, Stape
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Top Rated
Upwork • Freelance
Sep 2024 - Present • 1 yr 11 mos
✅ Recover Lost Data: I use sGTM to capture missing conversions and improve event match quality for Meta Conversion API (Meta CAPI), TikTok, and Google Ads—while applying deduplication logic to prevent double‑counting between browser and server events. ✅ Improve Attribution Accuracy: I help businesses send cleaner and more reliable conversion data to Meta, Google Ads, and other platforms so ad algorithms can optimise campaigns more effectively and improve ROAS. ✅ Google Consent Mode v2: I will implement mandatory compliance (Advanced Mode) to recover a significant portion of data through conversion modelling. ✅ First-Party Data Strategy: I will utilise Stape and Google Cloud to set up durable, server-side cookies that track the full customer journey. ✅ Actionable Dashboards: I will transform messy data into high-converting Looker Studio reports that show your true ROI.