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Everything about this client’s pipeline was technically correct. Stages were defined, automation was attached, and deals were moving. But something felt off—they couldn’t trust their own numbers.
So instead of tweaking automation immediately, I asked them to walk me through how they actually closed a deal in real life. Step by step, conversation by conversation. What we discovered was a disconnect between reality and structure.
Then we rebuilt it based on real behavior, aligning automation with actual sales conversations.... Plus d’infos