
Henry
Turn Scrollers Into Customers Your Social Feed Your Sales Engine
Compétences

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Expérience professionnelle
Digital Marketing Specialist
Therapy For Black Girls
Mar 2025 - Present • 1 yr 6 mos
Managed end-to-end social strategy for Therapy For Black Girls across Instagram, TikTok, LinkedIn, and Facebook. • Grew total following from 8K to 45K (+460%) in 14 months through short-form video and trend-led content. • Increased average engagement rate from 1.8% to 5.2% by rebuilding the content calendar around audience insights. • Planned and executed 12 paid campaigns with a $6K/month budget, delivering a 3.4x ROAS. • Partnered with 20+ micro-influencers, generating 1.2M impressions and 380 qualified leads. • Built monthly performance reports in Google Analytics and Sprout Social, informing quarterly marketing decisions. Tools: Meta Business Suite, Canva, CapCut, Later, Sprout Social, Google Analytics, Notion.