
Himansu Dibbo
Helping Businesses Grow Through Better Websites
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JoulesLabs
JoulesLabs • Freelance
Jan 2022 - Sep 2025 • 3 yrs 8 mos
# Marketing Manager | SaaS Development Specialist 1. **Marketing Strategy:** Planned and executed B2B/B2C SaaS campaigns, increasing lead generation by **20%** and customer acquisition by **15%**. 2. **Digital Marketing:** Managed **SEO, PPC, email, social media, and content marketing**, increasing website traffic and engagement by **30%**. 3. **SaaS & Web Development:** Supported SaaS product growth and built responsive, conversion-focused websites and landing pages using **WordPress, Webflow, HTML, CSS, and JavaScript**. 4. **UI/UX & CRO:** Improved website **UI/UX, landing pages, and conversion paths** to improve user experience and lead generation. 5. **Product Growth:** Collaborated with product, sales, and engineering teams on **go-to-market strategies, product positioning, and scalable SaaS solutions**. 6. **Analytics & Retention:** Used analytics and customer insights to optimize campaigns and increase subscription renewal rates by **25%**.