h
hmandreea

Andreea Patcas

@hmandreea

Performance Marketing and Tracking Strategist, Systems Engineer

Roumanie
Anglais, Espagnol, Italien, Roumain, Français
Certaines informations sont présentées en anglais.
À propos de moi
The engineer you call when tracking, analytics and campaigns do not talk to each other. Systems engineer by training, performance marketer for 14+ years: over €1.5M in managed ad spend and clients in 8 markets across Europe and North America. I set up ChatGPT Ads, Google Ads and server-side tracking from A to Z. The code and the campaigns are done by the same person, so you are never sent to a developer. I write ad copy in English, Romanian, French, Italian and Spanish. Send me your website and goal before ordering. I will tell you honestly whether I am the right fit. ... Plus d’infos

Compétences

h
hmandreea
Andreea Patcas
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Consultation stratégie
I will set up chatgpt ads and sales tracking for your online store
De45 $US / projetPlus de détails
Consultation stratégie
I will set up chatgpt ads and lead tracking for your b2b business
De45 $US / projetPlus de détails

Portfolio

Expérience professionnelle

MDA_Digital

Co-Founder and Managing Partner

MDA Digital • Temps plein

May 2019 - Present • 7 yrs 5 mos

Performance marketing agency based in Oradea, Romania, working with e-commerce and B2B clients in Romania, the UK and the EU. I co-founded it in 2019 and lead the technical and strategic side, while my co-founder runs client relationships. What I am responsible for: - Google Ads strategy and account architecture: Search, Shopping, Performance Max and Demand Gen, all on Smart Bidding, structured per market and language. - ChatGPT Ads for clients since the platform launched in Romania: context hints, image and text campaigns, product feed campaigns and conversion tracking in the browser and on the server. - Measurement: Google Tag Manager web and server-side, GA4, Enhanced Conversions, Consent Mode v2 and conversion APIs, checked against real orders and leads before any campaign bids on them. - Product feeds and Merchant Center for online shops. - Automation: Google Ads scripts and API tools for search term reviews, anomaly alerts, budget pacing and weekly reporting across all client accounts. - Compliance: ad copy and creatives reviewed against Google Ads policies and EU consumer law, including the new rules on environmental claims (Directive 2024/825). Ad copy written in the client's language: Romanian, English, French, Italian or Spanish.