Holly Michael

President

Trailzi

Jan 2023 - Present • 3 yrs 4 mos

At Trailzi, we help small businesses navigate marketing with simple, effective strategies that deliver real results. We believe great marketing doesn’t need to be expensive or complicated. After working with over 250 small businesses, we learned that many struggle with where to spend their marketing budget. Our solution is straightforward: we guide businesses to focus on the right strategies, built from a system that works. This helps them build a strong online presence, attract organic traffic, and generate quality leads, all while staying within their budget. Thanks to our work, businesses have improved their SEO rankings, generated more leads, and built stronger brands.

President & Senior Strategist

Prioritize Success

Apr 2018 - Jan 2025 • 6 yrs 9 mos

Prioritize Success helped businesses grow by focusing on web design, social media funnels, and paid ads. We worked with high-budget clients who spent a lot on ads but hadn't optimized performance. Our solution was simple: A/B testing and refining ad strategies, landing page design, and conversion. We improved brand credibility by enhancing websites and social media with better design and copywriting. This helped businesses convert more leads and build trust with their customers. Our approach led to great results. Many of our clients became top performers in the ad space, and thanks to our innovative strategies, the company was acquired just two years after its founding. In digital marketing, it's rare for a company without established IP to be bought so quickly, but our results made it happen.

Director of Market Strategy, vPlaybook Group Leader

DSG Consulting

Nov 2014 - Mar 2017 • 2 yrs 4 mos

At DSG Consulting, I helped Fortune 500 companies clarify their sales messaging to improve conversions. I collaborated with tech teams to create a stable software product, allowing businesses to go to market with consistent results. The goal was to align marketing with messages that convert leads into sales. The key outcome was helping clients define their message clearly, improving engagement and conversion rates. This approach continues through our work with funnels and messaging workshops.