
Handel. H
Brand Identity, Book Layout, and Presentation Designer
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Brand Architect
Brand New Me • Temps partiel
Feb 2021 - Apr 2026 • 5 yrs 2 mos
I lead the development of comprehensive brand identity systems and modular design frameworks for diverse international clients. My role focuses on creating high-ROI marketing assets, including lead magnets and clickable signatures that drive user engagement. I pioneered a structured typesetting workflow for independent authors, ensuring 100% compliance with KDP professional standards. By implementing strategic layout principles, I helped clients secure funding through high-authority investor pitch decks and presentations. My approach treats design as a sales funnel, ensuring every visual element serves a specific business objective.