Rene

Founder, CCO

House of Rainey

Jan 2022 - Present • 4 yrs 4 mos

Expertise: pitch deck development, brand positioning and storytelling, ecommerce marketing strategy, Klaviyo email marketing, product and website copywriting, social content strategy, and beauty brand development. Founded and developed a direct-to-consumer bath and body brand, leading brand strategy, product development, and ecommerce marketing from concept to launch. Built the brand identity, product positioning, and storytelling across digital platforms including Shopify, Amazon, Etsy, Instagram, TikTok, and YouTube. Developed investor and brand pitch decks, wrote product and website copy, and created marketing campaigns across email, social, and ecommerce channels. Implemented Klaviyo email flows and promotional campaigns to support product launches and customer engagement. Led creative direction and content production for brand storytelling, including social media content, product photography, and marketing assets, while managing platform setup and product listings across multiple ecommerce channels.

Executive Producer / Showrunner

NBC Universal - Peacock, Bravo, E! • Freelance

Jan 2014 - Nov 2021 • 7 yrs 10 mos

Expertise: Story development, pitch decks and sizzle materials, content strategy, creative direction, production leadership, branded content integration, marketing collaboration, and cross-platform storytelling. Led the development and production of multi-episode unscripted television series from concept through final delivery, managing creative teams of 25–100 across field and post-production while maintaining narrative cohesion and editorial quality. Directed the overall creative vision of each series, overseeing story development, editors, and producers to craft compelling narratives and high-impact content for broadcast and streaming platforms. Developed pitch decks, sizzles, and creative materials used to secure network greenlights, talent participation, and promotional partnerships. Collaborated with network marketing, social, and promotions teams to create campaign content and talent-driven promotional materials that supported audience growth and cross-platform engagement. Partnered with celebrity talent, brand sponsors, and external vendors across graphics, music, and post-production to deliver premium content and integrated branded storytelling. Managed episodic production budgets of $400K–$1M while ensuring projects were delivered on time and aligned with network standards and timelines.

Programming & Development Exec

NBC/Universal Television Studios

Apr 2012 - Nov 2014 • 2 yrs 7 mos

Expertise: Content strategy, format development, series concept development, pitch evaluation, story editing, creative direction, talent partnerships, branded content integration, audience strategy, and cross-platform marketing collaboration. Managed a slate of competition and event series in active production, overseeing creative alignment, budget accountability, and delivery across multiple unscripted formats. Served as the primary liaison between network executives, showrunners, and production companies. Guided format development, casting strategy, and overall series architecture from pitch through greenlight and launch, helping shape concepts into scalable, network-ready formats. Reviewed cuts and provided strategic creative notes to strengthen storytelling, pacing, and audience engagement across development and post-production. Partnered with celebrity talent and production companies to manage creative alignment and high-profile production needs across multiple unscripted series and specials. Collaborated with marketing, ad sales, and brand partners to integrate product placements and branded storytelling while maintaining editorial integrity. Worked with Business Affairs to support deal structuring for new programming and co-productions, and analyzed audience trends and scheduling performance to inform programming strategy. Partnered with marketing, press, and digital teams to align programming launches with promotional campaigns and franchise growth initiatives.