Hussnain

Social Media Marketing Manager

Unilever • Freelance

May 2025 - Jun 2026 • 1 yr 1 mo

Social Media Marketing Manager Unilever Pakistan As a Social Media Marketing Manager at Unilever Pakistan, I was responsible for planning and executing social media strategies that strengthened brand awareness, increased audience engagement, and supported overall marketing objectives. I managed content across multiple social media platforms, ensuring that every campaign aligned with the company's brand guidelines and business goals. I developed monthly content calendars, coordinated with creative teams to produce high-quality visual and written content, and oversaw the publishing schedule to maintain a consistent online presence. I also collaborated with cross-functional teams to support product launches, seasonal campaigns, and promotional initiatives through impactful digital marketing campaigns. In addition, I monitored campaign performance using social media analytics tools, tracked key performance indicators, and optimized content strategies based on audience insights and market trends. I managed community engagement by responding to customer interactions, monitored brand reputation, and contributed to improving customer satisfaction through timely communication. My role also involved conducting competitor research, identifying growth opportunities, and preparing performance reports with actionable recommendations to continuously improve campaign effectiveness.