Sameer

Lead UI/UX Product Designer

MeliorITS • Temps plein

Jul 2023 - Present • 2 yrs 10 mos

Led a team of 7 designers and front-end developers, aligning UI/UX strategy with development to ensure cohesive, user-focused product delivery across multiple AI platforms.  Designed intuitive user flows and interfaces for a legal-tech chatbot powered by Dutch law, enhancing accessibility and user trust in complex legal content.  Crafted end-to-end UX for an internal opportunity-sharing platform, contributing to a 90% reduction in freelance hiring through streamlined usability and scoring logic design.  Redesigned the event registration experience for an event management project, increasing user engagement by 70% and simplifying event creation and tracking for internal teams.  Designed a conversational interface and document-linked experience for a project, enabling technicians to quickly access model-specific manuals via AI chat, significantly improving on-site troubleshooting efficiency.  Led UI design and front-end execution for Sumedia under MeliorITS, enhancing brand presence through refined micro-interactions and modern interfaces across high-visibility sites like VDKgroup.com and werkenbijvdkgroep.com.  Designed an AI-powered proposal generation platform for a client, transforming a days-long manual process into a guided, user-friendly experience—reducing turnaround time to minutes and significantly improving client retention

Senior UI/UX Product Designer

Saee Logistics • Temps plein

Aug 2021 - Jun 2023 • 1 yr 10 mos

Redesigned the end-to-end user experience across Saee’s logistics ecosystem—including customer apps, captain interfaces, fulfillment systems, HR/finance tools, warehouse management software, and shipment labeling—by identifying pain points of Arabic-speaking users and tailoring solutions for local usability, resulting in a unified product suite that increased user engagement by ~50% on the customer side and ~70% on the admin side. ● Conducted UX research and R&D on key logistics flows, including Captain Fulfillment, Shipment Creation and Payment, identifying user pain points and optimizing information architecture through refined user flows and task-based design. ● Designed a dual-sided service booking solution in collaboration with Saudi Ground Services (SGS), enabling international travelers to schedule luggage transport via a customer app while empowering captains to manage bookings, routes, and pricing through a dedicated interface.

UI/UX Product Designer

Dzine-Media • Temps plein

Jun 2020 - Jul 2021 • 1 yr 1 mo

Defined e-commerce user flows and redesigned the customer side of Dzine-Media’s platform, enhancing the user experience for students accessing writing services and optimizing landing pages based on UX audits. ● Designed a writer management system, allowing writers to sign up, upload proof of education and experience, track order progress, manage finances, and submit writing solutions directly to assigned orders. ● Developed an admin panel to enable efficient order management, writer assignments, customer support handling, and financial management for both customers and writers.