i
icarus_fortune

William M

@icarus_fortune

CRO Consultant Experimentation Lead

Royaume-Uni
Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I am a CRO Consultant and Experimentation Lead with over 14 years of experience driving digital growth. I combine data-driven experimentation with strategic product leadership to deliver measurable impact. I specialize in identifying high-impact opportunities across the funnel and building high-performing teams that execute with focus and purpose.... Plus d’infos

Compétences

i
icarus_fortune
William M
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Optimisation du taux de conversion (CRO)
I will audit your ecommerce store and create a cro action plan
De200 $US / projetPlus de détails

Expérience professionnelle

Lloyds_Banking Group

Assistant Experience Optimisation Manager (Digital)

Lloyds Banking Group • Temps plein

Jan 2015 - Apr 2019 • 4 yrs 3 mos

Ensured high-quality customer experience for mobile app and website releases across Lloyds, Halifax, and Bank of Scotland. Challenged the business to improve poor experiences, worked with UAT teams to identify defects, and focused on roadmapping and quality assurance.

E.ON

Operational Improvement

E.ON • Temps plein

Mar 2012 - Mar 2013 • 1 yr

Used data extracts from social media, call listening, and NPS to investigate business issues. Undertook root cause analysis to identify true business drivers and reviewed process maps to evaluate required re-designs for mitigation and regulatory compliance.