Imran

Google Ads & Conversion Tracking Specialist

RollersMedia • Freelance

Mar 2026 - Present • 8 mos

Provided Google Ads, conversion tracking, and analytics support for client websites and advertising campaigns. Key responsibilities included: • Setting up and troubleshooting Google Ads conversion tracking • Implementing GA4 and Google Tag Manager tracking • Configuring Meta Pixel and Conversions API • Auditing and debugging conversion events and tracking discrepancies • Reviewing Google Ads campaign tracking and conversion data • Implementing lead and form conversion tracking • Supporting landing page and conversion tracking optimization • Maintaining accurate measurement across client websites and ad platforms

Web Analytics & Conversion Tracking Specialist

SPPC Digital • Freelance

Aug 2025 - Present • 1 yr 3 mos

Working as a Web Analytics and Conversion Tracking Specialist at SPPC Digital. My role involves implementing accurate tracking systems to help businesses measure marketing performance and make data-driven decisions. Key responsibilities include: • Google Tag Manager setup and management • GA4 event tracking and conversion tracking implementation • Facebook Pixel and Conversion API tracking setup • Google Ads conversion tracking • Server-side tracking implementation (when required) • Marketing tag planning and documentation • Creating performance dashboards and reports using Looker Studio • Debugging tracking issues and ensuring data accuracy across platforms I regularly work with eCommerce and lead generation websites to ensure reliable data collection and clear performance reporting for marketing campaigns.