Liton

Senior Executive for Email Marketing Automation and Growth Expert

Pranos

Dec 2024 - Present • 1 yr 5 mos

As a Senior Executive for Email Marketing Automation and Growth Expert, I spent the past two years at Walton, where I was responsible for driving email marketing strategies that enhanced customer engagement and business growth. My role focused on designing and executing advanced email automation campaigns, optimizing funnels, and utilizing data-driven insights to boost lead generation. I successfully increased lead nurturing through personalized, targeted email content, which improved conversion rates and customer retention. Leveraging my expertise in A/B testing, segmentation, and dynamic email flows, I created highly effective email marketing strategies that resulted in higher ROI and continuous growth. With a deep understanding of email marketing tools and growth optimization techniques, I specialized in developing scalable systems that ensured email marketing automation was both efficient and impactful.

Email Marketing Expert

Walton • Freelance

Aug 2024 - Jul 2025 • 11 mos

I served as the Head of Email Marketing and Automation at Walton for the last two years, where I led a high-performing team focused on optimizing email campaigns and streamlining automation processes. During my tenure, I successfully implemented advanced email marketing strategies, ensuring high deliverability rates and increased engagement. My expertise spans across email list segmentation, drip campaigns, A/B testing, and personalized email content creation. I also specialized in building scalable email automation workflows that drive conversions and enhance customer retention. Additionally, I played a key role in lead generation initiatives, utilizing data-driven insights to nurture prospects and convert them into loyal customers, significantly boosting ROI. Through my work at Walton, I honed my skills in optimizing email funnels and leveraging automation to maximize efficiency and sales growth.