
India A
Marketing Maven
Compétences

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Expérience professionnelle
Demand Generation Manager
Amazon • Temps plein
Nov 2023 - Present • 2 yrs 8 mos
Drive full-funnel demand generation strategy for Amazon Freight, owning campaign planning, execution, and performance optimization across paid, organic, and lifecycle channels. Key responsibilities: Design and execute multi-channel demand gen campaigns (paid search, paid social, email, webinars, content syndication) to drive qualified pipeline Partner with sales, product marketing, and analytics teams to align campaigns with revenue goals Own campaign budgets, forecasting, and ROI reporting; optimize spend based on CPL/CAC and pipeline contribution Build and manage marketing automation workflows (e.g., lead scoring, nurture sequences) in [tool: Marketo/HubSpot/Salesforce, etc.] Analyze funnel performance and present insights/recommendations to senior stakeholders A/B test messaging, creative, and channel mix to improve conversion rates at each funnel stage
Influcencer Campaign Manager
Creator • Freelance
Jan 2024 - Nov 2025 • 1 yr 10 mos
Built a data-driven influencer selection process, improving campaign performance and brand alignment by 95% within 5 months Coordinated influencer gifting programs, increasing product visibility by 30% through streamlined delivery and stronger partner communication Connected larger brands with emerging, smaller creators to enable more authentic representation and diverse campaign strategies