Sarah W

@indiecreativeux

Strategic UX Designer

Royaume-Uni
Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I am a Strategic UX Designer and Founder of Indie Creative with over 7 years of experience driving user-centred solutions for major brands like Virgin Media O2. I specialize in UX/UI design, design systems, and accessibility-first approaches to ship smarter products and drive business growth. I am passionate about mentoring designers and fostering innovation through rapid prototyping.... Plus d’infos

Compétences

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indiecreativeux
Sarah W
hors ligne • 
Temps de réponse moyen de 1 heure

Voir mes services

Mobile design
I will design premium mobile app UX UI and clickable figma prototypes
De860 $US / projetPlus de détails
UX design
I will design strategic ai chatbot interfaces and conversational UX flows
De650 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Virgin_Media O2

Virgin Media O2

Temps plein • 3 yrs 10 mos

Digital Creative Lead - Apps

Jun 2023 - Apr 2026 • 2 yrs 10 mos

• Spearheaded simplified UI design for My Virgin Media App, reaching 2M+ users, delivering the first live React Native build in the App Factory model • Led cross-functional team of designers to deliver Fixed Mobile Converged App MVP in 7 months, encompassing 15 comprehensive features • Innovated modular design language scalable across multiple brands through rapid prototyping and extensive user research validation • Streamlined React Native development by maintaining a dedicated pattern library with design tokens, reducing build time by 40% • Driving strategic App Factory decision-making through research-led recommendations to senior leadership (Head of Product, Director level)

UX/UI Designer - Personalisation

Jun 2022 - Jun 2023 • 1 yr

• Led personalisation initiatives combining user research, data analysis, and contextualisation, improving the Virgin Media website user experience • Contributed significantly to the Virgin Media design system in Figma with an accessibility-first approach, adopted across sales UX/UI teams • Mentored design peers and led strategic design meetings, identifying UX optimisation opportunities across the sales funnel • Presented user data-driven recommendations to Director-level stakeholders, incorporating feedback for iterative design improvements