Iqra Majeed

Social Media Management

Brand Relations • Indépendant

Sep 2024 - Present • 1 yr 11 mos

I am a Digital Marketing and Social Media Manager with hands-on experience helping businesses build a strong online presence through strategic content, branding, and paid advertising. My expertise combines creative design with data-driven marketing to help brands increase visibility, engagement, and conversions. Professional Experience Digital Marketing Junior Manager In my current role, I manage and execute social media marketing strategies for businesses across different industries. My responsibilities include: Developing monthly social media content strategies and content calendars. Creating engaging graphics, carousel posts, and promotional creatives using Canva and Adobe Photoshop. Managing Facebook and Instagram business pages. Planning and optimizing Meta (Facebook & Instagram) advertising campaigns. Monitoring campaign performance and improving results through audience targeting and A/B testing. Writing compelling captions, calls-to-action, and marketing copy that encourage engagement. Tracking key performance metrics and providing actionable insights for continuous improvement. Key Skills Social Media Strategy Facebook & Instagram Management Meta Ads Campaign Management Content Calendar Planning Canva & Photoshop Design Brand Identity & Visual Branding Copywriting & Content Creation Community Engagement Achievements Successfully managed social media content and branding for multiple businesses. Designed high-converting social media creatives that improved audience engagement and strengthened brand consistency. Planned and executed Meta advertising campaigns focused on lead generation, brand awareness, and customer acquisition. Improved campaign performance by analyzing metrics and continuously optimizing