Maris C.

Media Research & Publicity Campaign Assistant

Jul 2024 - Present • 2 yrs 3 mos

Support publicity planning through media research, audience analysis, and the organization of relevant outreach opportunities. Research publications, online news platforms, industry blogs, and media categories that may align with a client's announcement or campaign subject. Organize research findings into practical contact lists and campaign planning documents, considering editorial relevance, audience interests, geographic coverage, and publication focus. Help prepare personalized outreach materials and follow-up schedules where appropriate. Maintain organized campaign records and communicate progress clearly to project stakeholders. Focus on relevant media opportunities and thoughtful targeting rather than indiscriminate mass outreach, while recognizing that editorial decisions remain with the individual journalists and publications.

PR Distribution & Media Outreach Coordinator

Sep 2022 - Present • 4 yrs 1 mo

Coordinate press release distribution projects by helping clients identify suitable distribution channels, relevant media categories, and geographic markets. Support campaigns targeting audiences in the United States, United Kingdom, and other appropriate regions, depending on the client's objectives and the distribution service selected. Prepare publication-ready materials, review formatting requirements, organize submission details, and communicate distribution expectations before a campaign begins. Assist with tracking submission statuses, collecting available publication links, and preparing clear delivery reports. Emphasize relevance, transparency, and accurate reporting rather than promising guaranteed media coverage or specific search engine results.