
Irene
Meta Ads CRM Automation Specialist
Compétences

Voir mes services


Expérience professionnelle
WildEye Adventures Pages Management(Social Media Management)
Wildeye Adventures • Freelance
Mar 2026 - Jul 2026 • 4 mos
The Challenge Yara runs Wildeye Adventures, a retreat brand offering high-end experiences across Wales, the Sahara, and woodland locations. Like most boutique travel brands, the problem wasn't a lack of beautiful destinations it was turning that into consistent, positioned content that made a UK audience feel they'd miss out if they didn't book. The Result An ongoing, months-long partnership Yara kept me on because the content did what it was supposed to: build desire for a premium travel brand without ever sounding desperate for bookings. What I Did I took over full social media management across Instagram, Facebook planning and creating content calendars for multiple retreat campaigns simultaneously. Key moves: Built a posting rhythm timed to UK audience behavior (8am and 7pm United Kingdom time) to hit peak engagement windows Developed a consistent brand voice: confident and positioning-led, never "please book us" — the brand doesn't beg, it invites Framed limited retreat spots as exclusivity rather than scarcity-panic, which fit a premium price point Managed campaign-specific content across three distinct retreat locations (Wales, Sahara, woodland) without diluting the core brand identity