IRENE

UI/UX Designer & Digital Product Designer

Freelancing Career • Freelance

Sep 2024 - Present • 1 yr 8 mos

I am a UI/UX Designer and Digital Product Designer specializing in creating modern, conversion-focused digital experiences for startups, SaaS companies, and online businesses. My work focuses on combining clean design with strategic user experience to help businesses improve engagement, usability, and conversion rates. I design and build interfaces that are not only visually appealing but also structured to guide users toward action—whether that’s signing up, purchasing, or engaging with a product. Key areas of expertise include: UI/UX design for mobile apps and responsive websites SaaS dashboard design for scalable digital products Sales funnel and landing page design focused on conversion optimization Wireframing and prototyping using Figma User flow optimization to reduce friction and improve retention Designing MVPs for startups and early-stage products Redesigning existing products to improve usability and performance Achievements & impact: Designed multiple high-fidelity UI/UX prototypes for web and mobile applications Built structured SaaS dashboards that improve data clarity and user experience Created sales funnel pages optimized for lead generation and customer acquisition Helped businesses translate complex ideas into simple, usable digital products Improved user journey structures to increase conversion potential Delivered design systems that ensure consistency across entire platforms I focus on understanding business goals first, then translating them into structured, user-friendly, and scalable design solutions. My goal is to help businesses not just “look good,” but perform better through design.

UI/UX Designer & Digital Product Designer

Freelancer.com • Freelance

May 2023 - Present • 3 yrs

I design and develop modern, conversion-focused digital products including mobile apps, websites, SaaS dashboards, and sales funnels. My focus is not just aesthetics but creating user experiences that drive engagement, improve usability, and increase conversions for businesses. I have worked on various projects involving UI/UX design in Figma, SaaS interface design, landing pages, sales funnels, and workflow automation systems. Key responsibilities and achievements: Designed clean and modern UI/UX interfaces for mobile and web applications using Figma Built high-converting landing pages and sales funnel structures focused on lead generation and sales Created scalable SaaS dashboard designs that improve user experience and product usability Developed clickable prototypes and wireframes for startups and online businesses Improved user flow and conversion performance through strategic UX design decisions Worked closely with clients to translate business ideas into functional digital products I focus on solving real business problems through design, ensuring every product is both visually appealing and performance-driven.