
Irfanul Islam
Media Planner And Ad Trafficking Expert
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Media Planner
adviser.ai • Temps plein
Dec 2025 - Present • 8 mos
I currently work as a Media Planner at a leading US retail company, where I'm responsible for planning, trafficking, and executing digital advertising campaigns across multiple platforms and formats. My day-to-day responsibilities include: • Trafficking and QA of Social, Display, and Banner ad campaigns • Managing campaign setup and execution through Placement.io and Gambit • Trafficking SPA (Single Page Ad) placements • Coordinating In-Store Digital Signage campaigns from planning through go-live • Building and maintaining campaign trackers, pacing sheets, and reporting dashboards in Excel and Google Sheets • Ensuring creative assets, targeting, and flighting align with the media plan before launch • Troubleshooting discrepancies between planned and live campaigns This role has given me strong hands-on experience with the operational side of digital marketing — the part that happens after the strategy is set, where accuracy, attention to detail, and platform knowledge determine whether a campaign actually performs as intended.