Israel Pert

Marketing Automation Specialist | Make.com, Zapier & API Integrations

Marketing • Freelance

Apr 2026 - Present • 4 mos

Partnered with marketing agencies to automate client reporting, lead nurturing, and campaign tracking. Built systems that pulled data from ad platforms (Facebook Ads, Google Ads) and CRMs into unified dashboards using Make.com. Automated email sequences and lead scoring workflows in Zapier, cutting manual reporting time by 15+ hours monthly across accounts.

Business Process Automation Expert | Make.com & Zapier Specialist

Business • Freelance

Jan 2026 - Present • 7 mos

Helped 20+ businesses cut manual work by building smart automations that connect their favorite tools — no coding required on their end. • Automated repetitive tasks like data entry, lead routing, invoicing, and reporting using Make.com and Zapier • Built custom API integrations for platforms without native connectors (using REST APIs, webhooks, and OAuth) • Created multi-step scenarios handling conditional logic, error handling, and data transformation (JSON/XML parsing) • Integrated tools like Slack, Notion, Google Workspace, Airtable, Stripe, Shopify, and various CRMs • Reduced client operational costs by automating workflows that previously required 1-2 dedicated staff hours daily • Provided ongoing maintenance and optimization to keep automations running smoothly as business needs evolved

Junior Automation Developer

Freelancer.com • Freelance

Dec 2025 - Feb 2026 • 2 mos

Started building automations for small businesses, focusing on connecting basic tools like Gmail, Google Sheets, and Slack via Zapier. Gradually expanded into more advanced Make.com scenarios involving branching logic, error handling, and custom API calls. This foundational experience shaped my current specialization in end-to-end automation and integration work.