Issa Umer

Growth & Lead Generation Strategist

ExomXprt • Temps partiel

Jan 2026 - Present • 4 mos

Leading end-to-end lead generation strategy, including funnel design, landing page structure, and conversion optimization. Managing multi-channel acquisition across YouTube, LinkedIn, and content funnels to drive consistent inbound leads. Overseeing messaging, targeting, and performance tracking to improve lead quality and conversion rates. Aligning marketing efforts with sales objectives to build scalable growth systems.

Global Marketing Director

Indexx.ai • Temps partiel

Oct 2024 - Present • 1 yr 7 mos

Lead global marketing strategy and execution across the Indexx.ai ecosystem, aligning growth goals with product, sales, and brand priorities. Manage and mentor the marketing team, setting KPIs, workflows, and performance standards to deliver consistent, measurable results. Own User Acquisition end-to-end: channel strategy, creative direction, funnel optimization, lifecycle/retention initiatives, and performance reporting. Oversee paid media and campaign operations (planning, budgeting, targeting, creatives, A/B testing, and optimization) to maximize ROAS and growth efficiency. Manage and grow ad revenue initiatives, including ad placements, monetization strategy, performance tracking, and revenue optimization. Partner closely with leadership to support sales enablement, improving lead flow, messaging, conversion paths, and campaign-to-sales alignment. Coordinate and drive business operations support for high-impact initiatives, including organizing business meetings, investor meetings, and fundraising activities. Build investor-ready marketing materials (decks, updates, market narratives) and support due diligence and stakeholder communications. Deliver actionable insights through analytics, dashboards, and weekly/monthly reporting—turning performance data into clear decisions and next steps.

Co-Owner & Operations Lead

Vertigo Clothing Online • Indépendant

May 2022 - May 2024 • 2 yrs

Co-founded and operated an online anime-themed clothing brand, Vertigo Clothing Online, over a two-year period, taking ownership across both the technical and business sides of the company. We successfully launched multiple product drops, selling through our own e-commerce website and at conventions and live events. I led the website build, setup, and ongoing management using platforms, ensuring the store was stable, easy to maintain, and ready to scale for new product launches. I also handled in-house product design using modern design tools, aligning visuals, branding, and product presentation with customer expectations. From a startup operations perspective, I managed budgeting, pricing, product planning, and day-to-day business workflows. I worked directly with event organizers and convention heads to secure partnerships, booth placements, and promotional opportunities, helping the brand gain visibility and drive sales during live events. I was involved end-to-end in planning, execution, and iteration—coordinating design, web, marketing, and sales to ensure smooth launches and profitable outcomes. This hands-on experience reflects how early-stage startups actually operate: moving fast, adapting quickly, and making practical decisions with limited resources.