
Julia S
Growth Marketer No Code AI Automation and Russian Editor
Compétences

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Portfolio
Expérience professionnelle
Product Marketing Manager — SONR Inc.
Sonr • Temps plein
Oct 2021 - Present • 4 yrs 9 mos
Own growth for a 4-product portfolio: SONR Coach (B2B, sonr.pro), SONR Music, SONR Music 2, and SONR Multisport (music.sonr.pro). Led growth strategy behind SONR Coach's rise to 6,000 units sold across 65 countries — $850K+ revenue, +65% YoY, +38% average QoQ growth. Co-led the growth strategy that helped scale SONR Music to 10,000 units sold across 69 countries — $1M+ revenue, +345% YoY growth. Tested 5 new product concepts end-to-end; shipped 2 to production — SONR Music (built from concept to product, now scaling) and SONR Multisport (currently in active testing). Run email marketing and lifecycle campaigns; lead market research for new-market entry and expansion. Define paid acquisition strategy and campaign briefs for Facebook Ads and Google Ads, executed together with an in-house media buyer. Own the analytics stack — GTM, GA4, Yandex Metrika — including goal setup and conversion tracking. Design and build web properties in Figma, Webflow, and Shopify (no-code). Architect AI-driven automation: Python/Playwright bots that manage multi-marketplace operations across Amazon US, Walmart, Lazada, Ozon, and Temu. Run continuous growth-hacking experimentation — A/B testing, funnel redesign, conversion-rate optimization.
Editor-in-Chief — Business Class Magazine
Business • Temps plein
Jul 2011 - Oct 2020 • 9 yrs 3 mos
Led a cross-functional editorial team of up to 30 — journalists, designers, sales. Set monthly and annual editorial plans. Edited copy and managed contributor relationships. Interviewed, hired, and trained new staff. Managed B2B client relationships. Created new sections and formats, including commercial ones. Tracked and analyzed competitors. Produced and launched a book on branding; organized its launch with a masterclass by Konstantin Borovoy. Acted as crisis manager and led team motivation initiatives.