
Isabella S
Creator marketing and partnerships consultant
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Expérience professionnelle
VP of Creator and Partnerships
zooplus • Freelance
Oct 2025 - Apr 2026 • 6 mos
Built and scaled the creator & commercial partnerships function, hiring and structuring the team to support rapid expansion across EMEA and APAC ahead of launch Developed and owned the commercial pipeline, inclusive of building out the CRM - driving partner acquisition to to generate long-term revenue growth, Led flagship partnerships, including Enhanced Games and supporting Eurovision Asia 2026, delivering end-to-end go to market multi-channel athlete and creator strategies across product, content, and experiential activations Defined a creator adoption strategy, unlocking growth through both creator-led and partner-led commercial models Built out strategic partnership core proposition to drive new business and commercial interest across new verticals including Sport, Entertainment and Music. Partnered cross-functionally with Product, Data, Marketing, and Communications to shape platform evolution and optimise monetisation infrastructure ahead of regional launches