Christopher J

Executive Consultant

Self Employed • Indépendant

Jan 2020 - Present • 6 yrs 7 mos

• Go-to-Market Strategy & Positioning: Led demand generation and market positioning for a fintech platform, translating complex product capabilities into enterprise-ready messaging that drove 25% growth in enterprise leads and strengthened market valuation ahead of a successful acquisition. • Brand Migration & Integrated Messaging: Directed corporate messaging and integrated marketing architecture for a client's brand migration, partnering with enterprise leaders to ensure consistent positioning and drive a 15% increase in qualified pipeline. • Market Intelligence & AI-Driven Insights: Built AI-driven, agentic workflows to analyze market and competitive datasets, enabling rapid, informed executive decision-making and product roadmap prioritization. • Executive Thought Leadership: Served as external spokesperson and brand authority, building thought- leadership programs across industry podcasts, media, and trade publications to strengthen market credibility with enterprise and technical audiences.

Head of Product Marketing

Visa • Temps plein

May 2014 - Oct 2019 • 5 yrs 5 mos

• Product Marketing & GTM Function Build: Built and scaled Visa's B2B product marketing function from the ground up — recruiting and developing talent to grow the team's remit from a handful of mission-critical launches (e.g. Mobile Payments, Developer, AI/Data Analytics) to supporting the entire commercial products and revenue-management portfolio. • Positioning, Messaging & Launch Execution: Partnered with engineering, product, and regional leaders to define positioning, messaging, and go-to-market launch plans for 15 global product innovations, including foundational technologies behind Apple Pay, Google Wallet, and Zelle • Market Intelligence & Analyst Relations: Served as technical brand authority and analyst-relations lead at tier-1 industry events (CES, MWC, Money 20/20), managing relationships with Gartner, Forrester, and other industry/media analysts to track competitive dynamics and establish market leadership. • Revenue Generation: Successfully generated a pipeline of thousands of qualified enterprise leads to penetrate new industries and drive adoption of innovative payments across financial services, technology, retail, fintech, automotive, and enterprise security verticals. • Team & Budget Leadership: Managed an $8M budget and built a high-performing product marketing team of 25 professionals, balancing strategic vision with operational discipline to drive over 90% of global qualified pipeline within 12 months of new platform launches.

Marketing Branding and Strategy

Hewlett Packard • Temps plein

Jan 2010 - May 2013 • 3 yrs 4 mos

• Integrated Campaign & GTM Leadership: Directed end-to-end strategy, brand consistency, and operational execution for flagship B2B client experiences, including HP Discover, influencing up to $5B in annual revenue. • Marketing Intelligence: Championed a continuous-improvement culture, pioneering KPIs and delivering executive performance briefings during Quarterly Business Reviews (QBRs) to CEO and leadership team. • Change Management & Digital Rollouts: Collaborated with Business Technology and Product teams to modernize enterprise digital experiences and technical content platforms, growing digital revenue 15% and reducing support resolution times from days to minutes.