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CRM Manager
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CRM Manager
Tech Cloud • Freelance
Jan 2023 - May 2025 • 2 yrs 4 mos
Key achievements & responsibilities: · Built and optimised automated email/SMS nurture sequences, increasing customer retention by 25% over 12 months. · Integrated HubSpot CRM with internal analytics tools, improving lead-to-customer conversion tracking accuracy by 30%. · Managed segmentation for 50,000+ B2B contacts, delivering a 15% uplift in personalised campaign open rates. · Reduced churn by 18% through triggered re-engagement workflows based on user behaviour data. · Collaborated remotely with product and sales teams to align CRM data fields with pipeline stages..