James

Influencer Campaign Manager

May 2026 - Present • 5 mos

Managed influencer campaigns for brands looking to expand their reach through TikTok and Instagram creators. Handled creator sourcing, campaign planning, outreach, negotiations, content coordination, and campaign follow-up. Built creator shortlists around specific product categories and target audiences, reviewed creator profiles before outreach, and organized collaborations according to campaign objectives and available budgets. Worked across product launches, promotional campaigns, UGC content, creator seeding, and affiliate partnerships. Monitored campaign activity and helped brands identify which creator relationships and content approaches were generating stronger audience responses. Skills: Influencer Campaign Management, Creator Sourcing, Influencer Outreach, TikTok Creators, Instagram Creators, UGC Strategy, Brand Collaborations, Creator Negotiation, Affiliate Marketing, Campaign Coordination

Influencer Marketing & Creator Partnerships Specialist

Jun 2024 - Jul 2024 • 1 mo

I help brands turn creator discovery into structured campaigns—not just lists of influencers. My work involves finding creators whose audience, content style, engagement, and niche genuinely fit the product and campaign objective. I manage the process from creator research and audience analysis to outreach, collaboration coordination, campaign tracking, and performance review. I also work with brands running TikTok and Instagram campaigns, UGC collaborations, product promotions, and affiliate-based creator campaigns. My approach focuses on finding the right creator for the right offer, building quality partnerships, and creating campaigns that feel natural to the creator's audience rather than forced advertising.