Jayadev C

Head of Corporate Communications

Sep 2022 - Present • 3 yrs 8 mos

Delivered 1,000+ earned media placements annually across print, broadcast, and digital — three consecutive years, sustained through a personally built network of 400+ journalists across 18 national and regional publications. Grew social media engagement fourfold in 3.5 years through editorial-led content strategy — shifting RAI's digital presence from broadcast announcements to sustained industry commentary. Launched and edited Replenish, a research-backed industry newsletter that repositioned RAI as an intelligence source for senior retail, policy, and business stakeholders. Ghostwrite op-eds and thought leadership for RAI's CEO and senior leadership — published under their bylines in Mint, The Hindu Business Line, and Economic Times. Contributed the foreword to a BCG–RAI industry report, framing the research narrative for an audience of retail CEOs, policymakers, and investors — acknowledged by BCG in the published report. Designed the communications framework for multi-state government engagement programmes — producing white papers and briefing materials for Ministry officials and state commerce secretaries. Write, edit, commission, and produce every issue of STOrai magazine from brief to print-ready, with a single designer — covering retail strategy, consumer trends, and industry leadership. Lead AI-driven content marketing across SEO, GEO, and AEO — building discoverability across traditional search and emerging AI-mediated search surfaces.

Project Manager

Sep 2020 - Sep 2022 • 2 yrs

Managed a €220,000 annual communications budget across four global markets — APAC, MENA, and North America — from a single editorial hub in India. Adapted parent-facing education messaging for Indian, Middle Eastern, US, and South-East Asian audiences, maintaining brand coherence across radically different cultural contexts. Ghostwrote thought leadership content for Cuemath's CEO — building the founder's public voice on maths education, child learning, and EdTech in national and international media. Coordinated cross-functional teams across marketing, product, HR, and regional leadership — rationalising approval chains and cutting campaign production cycles significantly. Built global media relationships across English, Hindi, and Arabic-language publications; media coverage from this period fed directly into Cuemath's Series C fundraising narrative. Managed social media calendars and digital content production for an international parent and educator audience across four markets.