Jessica T.

Senior Marketing Operations & Systems Lead

Multi-brand B2B Organization (EPI / TMP / Delano Games) • Temps plein

Apr 2024 - Present • 2 yrs 1 mo

At EPI, I architect and oversee the business systems that power marketing and revenue operations across multiple brands and business units. I own Salesforce and marketing automation end to end, from CRM architecture and lifecycle design to automation frameworks, data integrity, and executive reporting infrastructure. My focus is structural. I design the underlying systems that marketing and sales operate on. When platforms become fragmented, inconsistent, or unreliable, I rebuild them into cohesive, scalable environments that teams can confidently depend on. That includes redesigning lead and account architecture, aligning scoring with true buying intent, stabilizing automation logic, and enforcing data standards that protect reporting accuracy. I build lifecycle frameworks, nurture systems, and sales handoff structures that are intentionally engineered rather than patched together. Every workflow supports visibility, accountability, and long-term scalability. When infrastructure breaks down or growth exposes weaknesses, I step in to design systems that are stable, connected, and built to hold under pressure.

Marketing Manager

Rennco (A ProMach Brand) • Temps plein

Aug 2020 - May 2023 • 2 yrs 9 mos

At Rennco, I owned marketing operations and CRM infrastructure within a complex B2B manufacturing environment during a period of operational growth and process standardization. I designed and implemented Salesforce and marketing automation architecture that supported structured lead flow, lifecycle tracking, and scalable demand generation. I built foundational lifecycle stages, qualification logic, and scoring frameworks aligned directly with sales motion to ensure leads were routed, prioritized, and followed up with consistency. In partnership with sales leadership, I reengineered lead routing and follow-up workflows, increasing response effectiveness by 20 percent and strengthening funnel accountability. I also developed standardized KPI frameworks and executive-level reporting to provide leadership with clear pipeline visibility and performance insight. My focus extended beyond campaigns to reinforcing CRM data governance, stabilizing workflows, and building repeatable processes that could scale without operational friction. This role laid the foundation for the multi-brand revenue infrastructure leadership I now oversee.