Jess Fish

Small Business Owner

Oct 2024 - Present • 1 yr 9 mos

I run a comprehensive, one-woman content creation and e-commerce business. Since 2003, I have been an e-commerce seller on platforms like eBay, Poshmark, Mercari, Amazon, etc. focusing on new, pre-loved, and hard-to-find/discontinued items. I have also been live selling on WhatNot since 2024. On the content creation side, I run and develop content for several growing TikTok, YouTube, Instagram, and Facebook profiles/pages, including a fully monetized TikTok account (13.8k+ followers) focused on mom life, chronic illness, and humor. I also do UGC work for brands, and have even done background acting for a Netflix series! I am also a monetized Amazon Influencer with a dedicated shoppable storefront where I create my own product review, product comparison, unboxing and reaction videos, idea lists and more. I also execute paid collaborations with brands to post shoppable product content. Given my extensive personal and professional experiences, I can seamlessly create content across a variety of niches that is authentic, genuine, and resonates with a wide variety of target audiences. I am also well-versed in affiliate marketing, where I developed and executed a successful affiliate marketing strategy on TikTok, which yielded $1k in its first month.

Digital Campaign Manager

Jan 2023 - Jan 2026 • 3 yrs

Served as the primary strategic and operational point of contact for assigned digital marketing clients, ensuring successful campaign execution, strong client relationships, and measurable performance outcomes. Managed the full lifecycle of digital marketing campaigns, including client onboarding, strategic planning, campaign coordination, launch readiness, optimization, reporting, and ongoing performance management. Key responsibilities included leading client communication and strategic discussions, coordinating cross-functional workflows, overseeing campaign execution timelines, monitoring campaign performance, identifying optimization opportunities, and delivering actionable insights and recommendations to clients. Ensures digital campaigns are executed efficiently, accurately, and in alignment with client enrollment and marketing objectives. Supported client retention, operational excellence, and long-term account growth by delivering a high-quality client experience, driving strategic value, and ensuring successful digital marketing outcomes. Lead the day-to-day management of a portfolio of digital marketing clients and campaigns, serving as the primary point of contact for strategic guidance, campaign updates, and ongoing support. Coordinated campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule. Managed campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments Monitored campaign pacing, performance, and key KPIs while proactively identifying optimization opportunities.

Associate Director of Admissions

Sep 2007 - Jan 2023 • 15 yrs 4 mos

Developed annual recruitment strategies aimed at successfully converting and yielding 200,000+ undergraduate and graduate prospects through the enrollment funnel. Plan initiatives contributed to a 6.5% increase in applications and a nearly 9% increase in transfer/graduate deposits in fall 2022. Provided campus-wide strategy and direction for lead acquisitions, management, and search (overseeing $70,000+ budget); personal outreach; off-campus events and travel (overseeing $60,000+ budget); on-campus and virtual events; event surveys; influencer partnerships and external stakeholder relationships; direct mail; and post-application communication. Monitored and optimized for key performance conversion and enrollment indicators, conducted on-going data analysis, and made recommendations for process, procedure, and initiative improvements. Spearheaded annual recruitment, regional management, travel and event reporting. Presented key findings to C-suite, leadership teams, and key internal and external stakeholders. Collaborated on digital advertising campaigns, recruitment print collateral development, e-communication campaign flows and content, website design and content, brand and program value propositions and benefits, and social media initiatives. Maintained four student recruitment handbooks of policies and procedures, and an annual recruitment calendar encompassing major cycle prep and recruitment milestones for developments and updates. Trained new and continuing staff in recruitment best practices and oversaw the recruitment work of all campus-wide constituents. Supervised four team members with varying levels of recruitment and processing responsibilities. Have 15+ years of progressive admissions experience with on-the-ground responsibilities in territory management, recruitment travel, application review, event planning and coordination, budget management, small and large-scale group presentations and one-on-one appointments.