Pankaj V.

Senior Creative Lead - Corporate Communication

Aug 2025 - Present • 1 yr

Leading the creative and corporate communications function for one of India's leading electrical and consumer products brands, driving strategic brand storytelling across ATL, BTL, digital, events, packaging, and internal communications. Key contributions: • Lead and mentor a multidisciplinary team of 10+ designers, visual communicators, and multimedia professionals, fostering a high-performance creative culture. • Develop integrated communication strategies supporting product launches, dealer engagement, trade events, leadership communication, and brand-building initiatives. • Partner with senior leadership, marketing, sales, and product teams to translate business objectives into impactful visual and communication campaigns. • Ensure brand consistency and governance across all customer-facing and internal communication touchpoints. • Drive adoption of AI-enabled creative workflows and emerging technologies to enhance efficiency, innovation, and content quality. • Deliver high-impact creative solutions that strengthen brand visibility, stakeholder engagement, and market positioning.

Principal Graphic Designer at Burns & McDonnell

Jun 2019 - Sep 2024 • 5 yrs 3 mos

Served as a strategic design and brand leader within the Corporate Marketing team, driving visual communication initiatives that supported business development, brand positioning, and employee engagement across India operations. Key achievements: • Led a team of 17 designers, photographers, and video editors, creating a scalable design ecosystem supporting marketing, corporate communication, and business development initiatives. • Established and governed brand standards across internal and external communication channels, ensuring consistency and brand integrity. • Developed creative workflows that achieved a 95% on-time delivery rate while maintaining high-quality output across multiple projects and stakeholders. • Designed impactful proposals, presentations, infographics, and marketing collateral that contributed to a 30% increase in proposal acceptance rates. • Directed branded workplace and environmental graphics initiatives for Bengaluru and Mumbai offices, strengthening employer branding and organizational culture. • Led the development of an employee-focused e-commerce platform UI and established an in-house photography studio to support corporate branding initiatives. • Partnered with executive leadership and cross-functional teams to transform complex technical information into compelling visual narratives.