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Jennifer
@jloring
Vetted Pro
Level 1
My superpower is simplifying the complex
États-Unis
Anglais
Jennifer est indisponible jusqu'au Jul 1, 2026
“I'm writing a book! Will check in later this year. Thanks!”
Certifié par Fiverr Pro
Jennifer a été sélectionné par l'équipe Fiverr Pro pour son expertise.
Certifié pour
Photographie immobilière
Rédaction technique
UX writing
À propos de moi
Hello! I'm a UX product and content strategist and copywriter with 20+ years' experience in web and mobile app copy, user guides, marketing emails and more.
I've worked for Instagram, Facebook, Wells Fargo, Hewlett-Packard, Oracle, Library of Congress, and Sony PlayStation, Electronic Arts, and more.
I love making things easier for people to use and understand.
Compétences
Jennifer
175 $US/heure
hors ligne •
Portfolio
Expérience professionnelle
UX Product/Content Strategist, Photographer
Loring Works • Indépendant
Oct 2003 - Sep 2025 • 21 yrs 11 mos
Crafting clear, human-centered UX and content strategies for icons like HP, Oracle, and Dolby, as well as small startups developing innovative new products in AI, gaming, fintech, self-help and CRM. — Clients include DEPT Agency, Exceeds AI, Noctua Interactive, Adaptive Path, Intuit, Blue Shield of California, Sony PlayStation and Stanford University Telling powerful visual stories and showcasing luxury real estate as a published photographer. — Published in The Guardian, Ms. Magazine, Time.com, and Alameda & Oakland Magazines, SFGate.com, Alameda Journal, Alameda Patch, and the cover of Marin Homes.
Lead Content Designer
DEPT Agency • Freelance
Jul 2025 - Sep 2025 • 2 mos
Created comprehensive content strategy including "atomic content" for a Big 4 Firm to provide fully flexible content fragments that deliver tailored content for their top priority audiences and reduces overall content inventory requirements.
Lead Content Designer
Instagram, Facebook • Temps plein
May 2021 - Apr 2025 • 3 yrs 11 mos
Led strategy and UX that kept Instagram and Facebook’s ad business thriving under EU regulations by driving alignment, improving accessibility, and boosting ad performance through smarter delivery and feedback signals. Drove Meta-wide impact by creating a scalable AI product naming system and foundational AI content guidelines, simplifying creation UX for FB Reels, and sparking team-wide empathy through a wildly successful Reels Film Fest that turned dogfooding into fierce, insight-fueled fun.
