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Joana R
@joana_mribeiro
Social Media Content Analyst
Brésil
Portugais, Anglais
À propos de moi
I am a Social Media professional with experience in strategic content planning for TikTok and Instagram, post scheduling, and grid management. I focus on organic growth and brand strengthening through creative scripts, community engagement, and performance reporting. My goal is to connect brands to their audience authentically and strategically to increase visibility and engagement.
Compétences
Joana R
hors ligne •
Voir mes services
Marketing des réseaux sociaux
I will create a strategic social media content calendar
Portfolio
Expérience professionnelle
Social Media Analyst
Grupo Moas • Temps plein
Feb 2022 - Present • 4 yrs 6 mos
- Responsible for scheduling social media posts, ensuring content is published on strategic days and at optimal times. - Monitor social media channels by tracking comments, mentions, and likes, and providing appropriate responses. - Responsible for content planning for TikTok. - Support the planning of Instagram grids and Stories, as well as assist with caption creation. - Oversee content production and editing, and publish native content across the brand’s channels, with a primary focus on TikTok and Instagram. - Develop content scripts specifically for TikTok and Instagram, adapting them to platform trends to maximize engagement and reach. - Collaborate with the team on planning the posting calendar and curating content, ensuring campaign cohesion and consistent communication. - Identify and implement strategies to increase social media engagement, with the goal of enhancing brand visibility and growing the community. - Stay up to date with platform trends and adapt content to ensure alignment with what is currently relevant and popular. - Prepare and present social media performance reports to management and senior leadership, focusing on engagement, reach, and growth metrics. - Work closely with the team to ensure campaign cohesion and communication consistency, participating in brainstorming sessions and contributing creative ideas for brand campaigns and initiatives.
