Joan

TikTok Shop Affiliate Growth Management

Fashion Era • Freelance

Aug 2025 - Dec 2025 • 4 mos

Managed TikTok Shop Affiliate campaigns for a high-performing e-commerce brand, overseeing all aspects of affiliate program strategy, creator partnerships, and performance analytics. Responsibilities included tracking and analyzing affiliate GMV, live stream sales, shoppable video performance, and individual creator contributions. Leveraged data insights to identify top-performing creators, optimize campaign strategies, and increase overall affiliate-driven revenue. Coordinated collaborations with influencers and content creators across beauty, fashion, lifestyle, electronics, and home niches, providing guidance on content strategy, product placement, and promotional tactics. Implemented performance monitoring and reporting systems to evaluate affiliate commissions, items sold, and audience engagement metrics, ensuring campaigns consistently exceeded targets. Achieved significant results, including $739K in total affiliate GMV over 28 days, 21,200+ items sold, and measurable engagement growth, demonstrating strong capability in social commerce optimization. Maintained compliance with TikTok Shop policies, optimized workflows for efficiency, and provided actionable recommendations to maximize ROI for clients. This experience highlights expertise in influencer management, social commerce strategy, affiliate marketing, and e-commerce growth, showcasing the ability to deliver measurable outcomes for brands leveraging TikTok’s affiliate ecosystem.