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Joanna V
@joannamvillar
Social Media Strategist and Content Manager
Brésil
Anglais, Portugais, Espagnol
À propos de moi
I’m a Social Media Strategist and Content Manager specializing in content strategy, brand positioning, and digital storytelling. I help brands build a stronger online presence through audience and competitor research, content pillars, editorial planning, creative direction, and platform-specific content. My experience spans fashion, beauty, lifestyle, technology, and service-based businesses, combining strategic thinking with hands-on experience in content creation and brand building. I work in English, Portuguese, and Spanish.
Compétences
Joanna V
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Stratégie de réseaux sociaux
I will create a content strategy for your brand
Marketing des réseaux sociaux
I will professionally manage your instagram and social media
Expérience professionnelle
Social Media Strategist / Content Manager
Freelancing Career • Freelance
Jan 2026 - Present • 6 mos
Develop social media strategies for technology, lifestyle, fashion, and service-based brands, including brand positioning, audience and competitor research, content pillars, editorial calendars, and communication guidelines. Create strategic content concepts, scripts, captions, Reels, carousels, and educational and commercial content tailored to each brand’s audience and objectives.
Founder & Brand Manager
Entrepreneur • Indépendant
Oct 2024 - Present • 1 yr 9 mos
Founded and manage an independent fashion brand, overseeing brand positioning, visual identity, storytelling, content strategy, product launches, influencer collaborations, e-commerce, and digital campaigns across Instagram, TikTok, and Pinterest. Analyze sales, consumer behavior, and campaign performance to optimize strategy and support business growth.
Content Creator
Instagram • Freelance
Jan 2020 - Present • 6 yrs 6 mos
Strategic content creation for national and international beauty, fashion, and lifestyle brands including L’Oréal, Pantene, and Eucerin. Development of scripts, filming, editing, and publishing Reels, stories, and sponsored campaigns. Achieved reach exceeding 400k accounts with an average engagement rate of 7.6%.
