j
joellesd

Joelle SD

@joellesd

Senior Marketing, PR and Brand Strategy, Founder Epure Advisory

France
Français, Anglais, Allemand
Certaines informations sont présentées en anglais.
À propos de moi
I support brands in refining their positioning, crafting compelling narratives, and driving sustainable growth. With 10+ years of experience, I work at the intersection of strategy, brand, and performance, helping companies move from intuition to clarity and measurable impact. Founder of Épure Advisory, I partner with clients on high-level marketing challenges, combining strategic thinking with hands-on execution to deliver tangible results.... Plus d’infos

Compétences

j
joellesd
Joelle SD
hors ligne • 

Voir mes services

Stratégie de marque
I will refine your brand positioning and marketing strategy
De9 000 $US / projetPlus de détails

Expérience professionnelle

Founder

Épure Advisory • Indépendant

Dec 2025 - Present • 6 mos

Founder of a luxury brand and marketing strategy consultancy, advising executive leadership on brand positioning, strategic direction, and fractional CMO functions to drive growth and visibility.

Marketing Director

Fairmont • Temps plein

Aug 2022 - Feb 2025 • 2 yrs 6 mos

- bLead the hotel’s marketing and communication strategy, overseeing brand positioning across online and offline channels. - Manage the department budget​ and produce regular performance reporting for the brand and the headquarter. - Manage 360°campaigns for rooms, F&B and events with corporate teams, agencies and operations to maximize revenue and visibility. - Supervise the digital roadmap and coordinate a marketing team and external partners.

Marketing and Communications Manager

Shangri-La Hotels and Resorts • Temps plein

Apr 2018 - Aug 2022 • 4 yrs 4 mos

- Lead marketing, communications & PR for a Parisian Palace, driving brand visibility in key international markets. - Coordinate 360° campaigns for rooms, F&B and events with sales teams, influencers, and agencies. - Oversee CRM, press relations, influencer collaborations, and storytelling across digital channels to ensure consistent luxury brand standards.