Joel T
Creative Producer, Writer, Consumer Psychology
Compétences
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Expérience professionnelle
Creative Producer
Sport Advisor
Aug 2021 - Present • 5 yrs 1 mo
CommunicorpUK is home to the largest radio stations in the UK, along with Europe’s biggest sport network. It houses over 350 of the largest sport shows, accumulating 10 million+ downloads each month and a revenue of £30.6m in 2025. • Assisted with the copy and tone of voice for the Paralympics and top-flight football clubs, adapting messaging and tone across digital and social platforms and contributing to a renewed multi-thousand-pound contract. • Delivered end-to-end creative campaigns for elite sports properties, contributing to 110% month-on-month audience growth through targeted content and distribution. • Produced editorial, social and branded content for major sports organisations and commercial partners, balancing audience relevance with brand objectives. • Contributed to award-recognised content that helped scale the network from 350 to 600+ shows and increase commercial and advertising income by 30% YoY.
Co-Owner / Producer
Football • Indépendant
Aug 2021 - Present • 5 yrs 1 mo
FSD is an award-winning sports podcast listened to in over 25 countries, with over 1million downloads in 2023-24 and an engaged online community of 150+ fans. • Co-led editorial structure and research across the podcast, contributing to recognition as ‘Best New Sports Podcast’ in 2023. • Built and managed an online community of 200+ members, with 10% converting to paid listeners through audience-focused content and engagement. • Interviewed 10+ elite athletes and developed episode concepts that consistently reached 2,000+ downloads, helping unlock sponsorship opportunities with major brands across Europe. • Co-owned the brand and contributed to an average 20% annual increase in revenue.
Marketing Assistant
Adidas
Dec 2017 - Dec 2017 • 0 mos
Assisted in the promotional launch of the adidas Predator 18.1 boot. Involved in marketing activation, videography, and influencer collaboration for an event live-streamed to over 10,000 people.