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Mary Arbelaez
@jormaryarbelaez
Vetted Pro
Top Rated
Brand Strategy and Digital Marketing Strategy
Venezuela
Anglais, Espagnol
Certifié par Fiverr Pro
Mary Arbelaez a été sélectionné par l'équipe Fiverr Pro pour son expertise.
Certifié pour
Stratégie marketing
À propos de moi
I'm Mary, a Digital Marketing Strategist, Brand Strategist & Creative Director with 9+ years leading Any Brand Place, my senior Digital Marketing Studio serving B2B and B2C brands Worldwide. I transform Market Research and Buyer Persona insights into Brand Strategy, Marketing Strategy, Brand Voice, Omnichannel Strategy, and Strategic Copy. From Go-To-Market to Social Media Content, I have scaled 3.1k+ global projects. I blend data and creativity so your brand doesn't just exist. It leads.
Compétences
Mary Arbelaez
95 $US/heure
hors ligne •
Temps de réponse moyen de 2 heures
Voir mes services
Stratégie de marque
I will create market research and buyer persona for your business
Stratégie de marque
I will create your brand strategy for your business
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Dites à Mary Arbelaez ce dont vous avez besoin.
95 $US
/
heurePortfolio
Expérience professionnelle
Co-Founder & Head of Marketing | Executive Creative Director
Any Brand Place • Freelance
Jun 2019 - Present • 7 yrs 2 mos
Leading strategic direction across brand, marketing and go-to-market initiatives for B2B and consumer brands in global markets. My role combines marketing leadership, brand strategy and creative direction — guiding how brands position themselves, enter markets and communicate with clarity and consistency. I oversee brand strategy, GTM frameworks, narrative architecture and communication systems, ensuring alignment with business objectives, audience insight and long-term brand equity. This includes positioning, messaging hierarchies, tone of voice systems and creative direction across channels and touchpoints. Working closely with founders, leadership teams and multidisciplinary collaborators, I translate complex market, product and audience contexts into structured marketing strategies that support decision-making, growth and sustainable brand development.
Deputy Head of Marketing and Communications
Wendy's • Temps plein
Jan 2018 - Jun 2018 • 5 mos
Oversaw communication initiatives and brand messaging, ensuring consistency across national campaigns and consumer touchpoints. Worked closely with senior leadership to refine narratives, guide communication clarity and align brand expression with business goals. Supported strategic projects involving media, corporate messaging and audience engagement, helping strengthen the brand's communication structure during a period of operational expansion.
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popjak
Espagne
Collaboration en cours
Mary has become our go-to designer for social media, and this is not the first time we’ve worked together. Every project reinforces why we keep coming back to her. She has a great ability to understand our brand, not just follow a brief. With AQURA Labs, she really captured the visual identity we were...
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davidwaker
Royaume-Uni
Outstanding work from start to finish. I came to Mary with two related brands, a defined audience, and a lot of raw material — and she turned it into a 90+ page strategy that is genuinely built from my business, not a template with my name dropped in. The buyer personas were constructed from my real...
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connectionx
États-Unis
Collaboration en cours
Working with Mary has been an exceptional experience from start to finish. I spent a long time searching for the right person for this project, and I can honestly say she exceeded every expectation. What impressed me most was her ability to truly understand the vision behind the brand. She didn't just...
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mremanning
États-Unis
Mary did an outstanding job on this project. I needed a solid, research-backed baseline for taking a new cybersecurity product to market, and she delivered well beyond the core requirements. The final presentation was comprehensive, thoughtful, professionally organized, and most importantly, based on...
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haileygarrison
États-Unis
I cannot recommend Mary enough. She exceeded expectations on this project, both in the quality of the work and the amount of thought and care she put into it. Our founding group consists of scientists and lawyers who were absolutely humbled when we started looking into marketing strategies, as we...
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