
Joseph A.
Digital Systems Strategist and AI Automation Specialist
Compétences

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Expérience professionnelle
Freelancer.com
Temps partiel • 5 yrs 2 mos
Senior Digital Growth & Systems Strategist | SabiStack / Freelance
Jan 2026 - Present • 8 mos
Results-driven Digital Marketing & Systems Strategist with expertise in paid acquisition, automated lead qualification, and conversion rate optimization (CRO). Proficient in structuring full-funnel growth campaigns, technical tracking, and automated lead workflows that reduce acquisition costs and maximize Return on Ad Spend (ROAS). Paid Acquisition & Campaign Optimization: Designed and executed multi-channel search and video campaigns using Google Ads, maintaining a direct focus on high-intent lead generation and conversion metrics. Lead Enrichment Automation: Built automated inbound lead qualification infrastructure using n8n, Make.com, and Clay, connecting webhooks to routing workflows to reduce lead response times from hours to under 2 minutes. Tracking & Analytics: Configured end-to-end attribution systems via Google Tag Manager and Cloudflare routing to track accurate Cost Per Acquisition (CPA) and Customer Lifetime Value (LTV).
AI Operations Specialist & Agentic Systems Architect
Oct 2024 - Present • 1 yr 11 mos
Architected and deployed agentic infrastructure including n8n-based deterministic state machines, PostgreSQL persistence, and stateful context architectures. Built multi-tool integration pipelines across CRMs, GTM platforms, APIs, and custom webhooks; deployed local LLMs with structured tool-calling and hallucination detection. Implemented self-healing data pipelines with error detection, rollback, and recovery; designed programmatic reinforcement loops and multi-dimensional acceptance criteria for LLM output validation.
Digital Marketing & Paid Ads Specialist | Client Projects / Technical Consulting
Feb 2024 - Present • 2 yrs 7 mos
Search & Video Advertising: Managed client advertising spend across Google Search and YouTube Ads, optimizing ad copy, landing page structures, and keyword bidding strategies to boost Click-Through Rates (CTR). Funnel & Landing Page Optimisation: Built high-converting landing pages integrated with automated email nurture sequences, increasing lead-to-customer conversion rates across technical and B2B services. Performance Reporting: Conducted weekly audit tracking focusing on Return on Ad Spend (ROAS), Cost Per Lead (CPL), and retention metrics to refine client budgets. Key Achievements & Impact Metrics Google Ads Certification: Official certification in search and video campaign management, demonstrating verified expertise in ad setup, audience targeting, and bidding strategies. Conversion Rate Improvement: Redesigned landing page funnels and messaging frameworks, driving a 25% increase in landing page conversion rates within 60 days of deployment. CPL Reduction: Decreased average Cost Per Lead (CPL) by 30% by refining keyword match types, applying negative keyword lists, and optimizing ad audience segments. Automated Lead Nurturing: Implemented automated webhook triggers between campaign forms and CRM databases, achieving a 100% data capture rate and eliminating manual data entry bottlenecks.