
Josh Ella
Payhip Expert Store Design, Sales Optimization and Winning Product Research
Compétences

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Expérience professionnelle
Fitness Website Redesign & E-commerce UX Optimization
Fiverr
Apr 2026 - Present • 1 mo
I redesigned and optimized a global fitness e-commerce website, a direct-to-consumer platform specializing in premium activewear focused on comfort, performance, and modern lifestyle appeal. My role centered on improving both user experience and conversion performance through strategic UX/UI design enhancements and structured product presentation. I reworked the site’s navigation to ensure seamless product discovery, allowing users to quickly browse collections, filter items, and access key product details without friction. I also redesigned product pages with a stronger visual hierarchy, highlighting product benefits, sizing clarity, lifestyle imagery, and value-driven messaging that improves purchase confidence. A key focus of the project was optimizing the mobile experience, ensuring responsive layouts across all devices with faster load interactions and simplified add-to-cart flows. I improved the checkout journey by reducing unnecessary steps and enhancing trust signals throughout the buying process. Additionally, I strengthened brand storytelling by aligning visuals and content with an empowering, fitness-focused lifestyle identity. I also improved FAQ structure and customer support accessibility to reduce drop-offs and increase user satisfaction. The final result is a high-converting, user-centered e-commerce experience designed to increase engagement, improve product discovery, and drive consistent sales growth across desktop and mobile users.