Joshua Favour

GoHighLevel CRM Setup & Optimization Specialist

Auto One • Freelance

Jun 2026 - Present • 1 mo

Served as Lead GoHighLevel CRM Specialist for a full-service digital marketing agency, designing and deploying end-to-end CRM setups for 50+ clients across real estate, healthcare, coaching, and e-commerce industries. Configured high-converting sales pipelines, automated lead capture workflows, contact segmentation, and custom opportunity stages tailored to each business model. Built GHL automation workflows integrating email marketing, SMS campaigns, and appointment scheduling into unified CRM systems. Implemented A2P 10DLC registration and Twilio integrations ensuring compliant, high-deliverability messaging. Executed GoHighLevel CRM optimization strategies that reduced lead response time by 80% and significantly increased pipeline conversion rates. Set up custom dashboards, performance reporting, and tracking for agency sub-accounts. Delivered white-label GHL snapshots and SaaS sub-account configurations for agency clients. Integrated GoHighLevel with Zapier, Google Calendar, Stripe, and Facebook Ads Manager to build seamless automated revenue systems. Specialized in GHL pipeline management, CRM customization, workflow automation, and high-converting sales funnel architecture. Consistently delivered all projects on time with full client training and documentation, resulting in strong repeat business and long-term client partnerships.

Conversation AI Developer & Chatbot Architect

Aura Air • Freelance

Apr 2025 - Present • 1 yr 3 mos

Worked as GoHighLevel Conversation AI Developer and Chatbot Architect for a SaaS automation agency, building intelligent AI-powered chatbots and automated conversation systems for inbound and outbound communications across SMS, web chat, social media, and email channels. Designed and deployed GHL Conversation AI workflows that engaged leads 24/7, handled FAQs, qualified prospects, and booked appointments automatically without human intervention. Configured multi-channel AI conversation flows covering Facebook Messenger, Instagram DMs, Google Business Messages, web chat widgets, and two-way SMS automation. Developed AI response templates, intent mapping, and smart routing logic to ensure seamless lead-to-client journeys through the sales pipeline. Integrated GoHighLevel AI chatbot systems with CRM pipelines, contact workflows, and appointment calendars for fully automated booking. Built inbound and outbound AI agent workflows using GoHighLevel native Conversation AI engine, Voice AI, and custom prompt engineering techniques. Served agencies and local businesses across coaching, real estate, legal, and healthcare sectors. Delivered measurable improvements in lead engagement speed, response consistency, and conversion rates through intelligent GoHighLevel automation. Provided ongoing system optimization, team training, and technical support post-delivery.

GoHighLevel Content AI & Email Marketing Strategist

Laboratorio Elea Phoenix • Freelance

Sep 2022 - Present • 3 yrs 10 mos

Worked as GoHighLevel Content AI and Email Marketing Strategist, specializing in AI-generated email copy, SMS campaign creation, automated follow-up sequences, and multi-channel content automation for businesses and agencies. Used GoHighLevel native Content AI tools to produce high-converting email marketing campaigns, compelling SMS messages, nurture sequences, and promotional content tailored to specific industries and target audiences. Designed complete email drip campaigns with automated triggers, personalized content blocks, open rate optimization, and A/B testing frameworks within GoHighLevel. Built SMS automation sequences for appointment reminders, re-engagement campaigns, promotional broadcasts, and post-purchase follow-ups with strong deliverability using A2P 10DLC compliant messaging. Developed content calendars, automated social media posting workflows, and AI-assisted copywriting systems integrated into GoHighLevel CRM and pipeline structures. Served clients across coaching, consulting, real estate, e-commerce, and healthcare industries, consistently producing content that increased open rates, click-through rates, and conversion rates. Provided complete campaign setup, audience segmentation, contact list management, and performance analytics reporting. Specialized in GHL email automation, SMS marketing, GoHighLevel Content AI, lead nurturing, and follow-up system design.