sunday joshua

Digital marketing

Freelancing Career

Feb 2022 - Present • 4 yrs 7 mos

Freelance Digital & eCommerce Consultant Advised small businesses and startups on launching and optimizing Shopify and Etsy stores, improving average conversion rates by up to 35% through UX enhancements and SEO-driven product listings. Developed and executed social media content calendars for lifestyle and retail brands, increasing follower growth by 2–3x and boosting engagement rates across Instagram, TikTok, and Facebook. Conducted digital marketing audits, identifying gaps in funnel performance and recommending actionable improvements in ad spend allocation, content mix, and audience targeting. Social Media Manager Managed end-to-end social media operations for 5+ brands, including content creation, copywriting, scheduling, and performance analytics. Grew one client’s Instagram following from 800 to 12,000 in 6 months through consistent posting, Reels strategy, and community engagement. Implemented UGC (user-generated content) campaigns that increased brand trust and drove a 20% rise in direct website traffic from social channels. eCommerce Store Builder (Shopify & Etsy) Built and launched 10+ Shopify stores for clients in fashion, beauty, and home goods niches, handling theme customization, app integration, and payment gateway setup. Optimized Etsy shops with keyword-rich titles, tags, and descriptions, resulting in first-page rankings for competitive search terms and a 50% increase in organic shop views. Provided post-launch support, including inventory management setup, order fulfillment workflows, and basic bookkeeping integrations. Digital Marketing Intern Assisted senior marketers in running paid ad campaigns on Meta and Google Ads, gaining hands-on experience in audience segmentation, A/B testing, and ROI tracking. Created performance reports using Google Analytics and Meta Business Suite, translating data into clear in