
Joy Banik
Google Ads, GTM , Server Side Tagging, Remarketing and Digital marketing Expert
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Full Funnel Google Ads Expert
Plumbing NYC • Freelance
Jan 2024 - Present • 2 yrs 6 mos
Google Ads Manager Lead Generation for Contractors | Plumbing, HVAC, Roofing, Concrete & Local Businesses Freelance · 2.5 years. Managed end-to-end Google Ads campaigns for local service contractors across multiple industries, including plumbing, HVAC, roofing, and concrete. Results (Jan – Jun 2026): Generated 2,750+ clicks from targeted search campaigns Drove 373 inbound phone calls directly from ads Achieved 370 conversions within a $6,730 total ad spend Maintained cost per conversion under $20. What I handled: 1. Keyword research and match type strategy 2. Negative keyword management to reduce wasted spend 3. Ad copy writing and A/B testing 4. Responsive search ad (RSA) optimization 5. Ad extensions setup (call, sitelink, location) 6. Conversion tracking setup (calls + form fills) 7. Google Tag Manager integration 8 .Landing page audit and improvement suggestions 9. Audience targeting and remarketing setup 10. Bid strategy and budget optimization 11. Quality Score improvement 12. Search term report analysis 13. Campaign monitoring and weekly performance review 14. Monthly reporting with clear insights My job isn't to spend your budget. It's to make sure you get more back than you put in.