j
juan_mascali

Juan M

@juan_mascali

Latin American Spanish Copywriting

Argentine
Espagnol
Certaines informations sont présentées en anglais.
À propos de moi
Creative Director with 20+ years developing original campaigns and brand integrations for National Geographic, FOX, Sony, HBO Max, and Disney. Expert in Latin American Spanish content, branded storytelling, and multiplatform strategies, leading creative teams in-house and with production houses. From concept to execution, I combine regional cultural nuance and commercial vision delivered entirely in native Latin American Spanish.... Plus d’infos

Compétences

j
juan_mascali
Juan M
hors ligne • 

Voir mes services

Contenu commercial
I will craft high impact spanish copywriting
De150 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Self_Employed

Creative Director – Content Writer – Branding Consultant

Self Employed • Freelance

Dec 2019 - Present • 6 yrs 8 mos

Led and developed branded content projects, commercial integrations, and corporate videos for major television networks, including ESPN, National Geographic, Star Channel, Disney Channel, Warner Bros. Discovery, and Sony Channel. Worked in strategic partnership with production companies such as Nocaut.tv and MulaFilms.

Fox_International

Fox International

Temps plein • 4 yrs 10 mos

Content Director for Value-Added Services (VAS)

Nov 2017 - Nov 2019 • 2 yrs

Oversaw content selection and adaptation from Fox and National Geographic channels for mobile formats, optimizing monetization opportunities with telecom partners through VAS platforms. Responsible for daily programming, legal content validation, and production of promotional and marketing materials.

Creative Director – Original Productions Marketing

Feb 2015 - Dec 2017 • 2 yrs 10 mos

Conceptualized and executed promotional campaigns for original content across multi-platform audiences. Developed creative concepts, keyarts, launch campaigns, trailers, EPKs, and episodic promos for on-air channels. Notable shows include: Alerta Aeropuerto, NET (Nunca es Tarde), Science of Stupid, Escuela para Maridos, and Bruna.